MY ROLE: Creative Direction, Graphic Design, Creative Strategy
THE SITUATION
As Q4 kicks off, customers are looking for smart, year-end investments. With the Section 179 rebate, Bobcat has a key opportunity to educate buyers on its financial benefits while reinforcing the value of our sales offers.
THE OBJECTIVE
Develop a Q4 sales campaign that educates and empowers customers by clearly communicating the advantages of Section 179, while positioning Bobcat’s sales offers as an additional layer of value and savings. This initiative also aims to refresh the look and feel of the sales program, introducing new, attention-grabbing creative that breaks from the traditional approach. The end goal: Inspire customers to invest now, knowing they’re making the smartest financial decision with Bobcat.