PROJECT: Caribou Coffee LAVENDER & Summer LTO Launch
My role: I was responsible for translating the marketing brief into a creative brief for our agency. After defining the strategy, I played a key role in guiding both our internal creative team and agency through the production of all creative materials ensuring written and visual consistency for the launch. This included offering creative direction during photo and video shoots and guidance during the creation of all assets. Check out a sneak peek of the final visuals:
WEBSITE PROJECTS:
PROJECT: TYTUS BRAND REFRESH
MY ROLE: CREATIVE DIRECTOR / WRITER
BRAND ARCHETYPE: THE MAVERICK
TYTUS was lacking any sort of meaningful identity to stand out in an overcrowded industry of grill brands. However, the product is an absolute game changer. An island grill that you can setup within 5 minutes, with no tools and gives you the full functionality of an outdoor kitchen for half the price. It needed a brand identity to match. Insert the Maverick archetype. TYTUS is pushing back on the grilling industry and is ready to make everyone a backyard boss. Here’s how it all came together.
Creative Team: Daniel Anderson (Art Director), Brandon Vacco, Spencer Peterson, Amaya Nordos (Designers) Ryan Russie & Sarah Hellier (Video Production)
