MY ROLE: CREATIVE DIRECTION, CREATIVE BRIEF/ETHOS DEVELOPMENT
THE ASK:
To create a holiday campaign centered around the idea of being just bougie enough this holiday season with the ones you love most and let Caribou be the coffeehouse to bring that spirit to life.
CAMPAIGN ETHOS:
This holiday season, enliven your spirit as you savor decadent beverages while enjoying moments together in a cozy chic winter wonderland that will have you feeling a little extra, and wonderfully dreamy.
DELIVERABLES:
• Product and lifestyle photography
• In-store signage
• Organic social teaser videos
ADDITIONAL TEAM: 144 Design Studio, Thicket Film Co. & Rise Film Co.