MY ROLE: CREATIVE DIRECTOR / WRITER / WEB DESIGNER
BRAND ARCHETYPE: THE CAREGIVER
Nomo Smart Care is a new technology designed to allow caregivers to provide care for their loved ones from anywhere in the world. While the primary target for the brand is the aging population, we didn’t want it to come across like most senior living brands which tend to feel very outdated, filled with cheesy stock photography and over-used language like peace of mind. The brand needed to feel joyful, optimistic and instill confidence. We wanted the audience to know that at the end of the day, with Nomo, living alone can be safe and worry-free. So here is where we landed.
Creative Team: Daniel Anderson (Art Director), Brandon Vacco, Spencer Peterson, Amaya Nordos (Designers) Ryan Russie & Sarah Hellier (Video Production), PixelFarm (Animation Studio)