Check out my work…

PROJECT: THE BIRDIE ZONE BRAND DEVELOPMENT

MY ROLE: CREATIVE DIRECTOR + DESIGNER

I took on a passion project working as a creative director for a golf startup company. The Birdie Zone aims to unlock tee times once reserved for the few. Here is the brand ethos I wrote and glimpse into the logo:

BRAND ETHOS:

We are driven by the spirit of adventure. We break through barriers to unlock access to the world’s most legendary golf courses—places once reserved for the few, now within reach for the bold. From historic fairways and breathtaking views to clubhouses where legends have sat, we invite every golfer to step into a journey of discovery, where iconic courses and unforgettable memories await. Our mission is to create the ultimate golf adventure, one where the thrill of exploration and the joy of connection converge.

Every round with us is more than just golf; it’s an experience curated just for you. With access to over XXX legendary courses, an effortless booking platform, and personalized concierge services, we ensure that your journey is seamless and unforgettable. We provide the tools, access and the community to create memories that go beyond the fairway—where every golfer, regardless of background or experience, feels welcome. At The Birdie Zone, we are a community of explorers, inspiring one another to reach new heights, share stories, and experience golf like never before. Together, we are pushing boundaries, unlocking new horizons, and making legendary golf adventures accessible to all.

PROJECT: CARIBOU COFFEE HOLIDAY 2024 PRODUCT LAUNCH

MY ROLE: CREATIVE DIRECTION, CREATIVE BRIEF/ETHOS DEVELOPMENT
THE ASK:
To create a holiday campaign centered around the idea of being just bougie enough this holiday season with the ones you love most and let Caribou be the coffeehouse to bring that spirit to life.

CAMPAIGN ETHOS (WRITTEN BY ME):
This holiday season, enliven your spirit as you savor decadent beverages while enjoying moments together in a cozy chic winter wonderland that will have you feeling a little extra, and wonderfully dreamy.

PROJECT: CARIBOU COFFEE FALL 2024 PRODUCT LAUNCH

MY ROLE: CREATIVE/ART DIRECTION, DESIGNER, CREATIVE BRIEF DEVELOPMENT

CAMPAIGN ETHOS (WRITTEN BY ME):
Embrace the enchantment of fall by transporting our team and guests into a realm of dreamy beverages that are oh-so-real. Whether craving the warmth of a hot brew to warm your spirit, or the chills of an icy delight to awaken your senses, let Caribou be your companion in savoring in these unforgettable moments of joy and tranquility amidst the magic of fall.