• Over 18 years of creative expertise spanning diverse industries such as CPG (food, electronics, health + wellness & outdoor living), quick-service restaurants & B2B healthcare.
• Known for fostering a spirited, positive and enjoyable atmosphere in creative team management and cultivating strong relationships with partners and stakeholders — let's laugh and create something exceptional together!
• Demonstrated success in building and leading comprehensive creative teams (including designers, art directors, writers, videographers, and project managers) from inception, and managing established teams with up to 8 direct reports.
• A knack for identifying and recruiting the right creative candidates for open creative team roles
• Skilled in managing relationships with external agencies to deliver collaborative and impactful creative solutions.
• Background in graphic design with a hands-on approach — I thrive on rolling up my sleeves and contributing creatively when necessary.
• Proficient in crafting concepts, headlines, and long-form content as required.
• Extensive experience creating or leading various projects including but not limited to:
PACKAGING DESIGN
SOCIAL MEDIA CONTENT
DIGITAL ADVERTISING (EMAIL, DISPLAY ADS, ETC.)
WEBSITE DESIGN
TRADESHOW / EXPERIENTIAL DESIGN
SALES CONTENT
IN-STORE MERCHANDISING / POS
PHOTO / VIDEO PRODUCTIONS
RETAILER CONTENT
• Proven track record in building/managing new and established brand portfolios, ensuring cohesive visual and narrative strategies that resonate with target audiences.
• Ability to identify, innovate and implement creative workflows and methodologies to optimize efficiency and elevate output quality.
• Have written extensive creative development SOPs
• Provided project management services + led selection and implementation of project management technology such as Adobe Workfront, Wrike, Monday.com and Workamajig.