MY ROLE: CREATIVE DIRECTOR + DESIGNER + WRITER
OutcomesCOO came to me and were in the process of bringing a new product to life, Quarter By Quarter. QxQ is an online service that provides tools, resources and templates for small to medium sized businesses so Operations Managers and entrepreneurs can complete their 90-day EOS rocks more efficiently and create a more sustainable and successful business. I helped them bring this brand to life through a series of brand discovery workshops with the company stakeholders, an Archetype definition exercise and ultimately crafted their brand positioning and visual identity based on the Engineer Archetype and a little inspiration from M.C. Escher. Once this was complete, I also wrote and designed their entire website to support the launch of their product!